SEO is a gateway to digital growth. Do you want more ecommerce revenue? SEO is key. After more blog traffic? SEO is vital. Would you like to appear on the first page of Google? SEO is essential. Done properly, then your domain performance could be nudged into hyperspeed. But, what is SEO? It is one of the most fundamental digital marketing channels. Yet, it is often overlooked. Why? Most likely because unlike paid search, SEO does not provide you with instant returns. It provides you with something better… Longevity, dominant brand presence, superior ROI. Frankly, it’s one of the brightest stars in the digital galaxy.

What Does SEO Stand For?

SEO stands for “search engine optimisation”. It is the process of taking a website or domain and making it more search engine friendly. The better optimised a website or webpage is and the more search engine friendly they are, the greater the likelihood to rank in the top 100 results of Google, Bing, DuckDuckGo and so on. Once in the top 100, the aim will always be to rank on page 1, as high up amongst the top 10 search results as possible.

SEO, does however share similarities with SEM. SEO is purely organic, natural search, whereas SEM, which stands for “search engine marketing”, combines both organic and paid search.

What is SEO & How Does it Work?

SEO is very much a journey. And a long, never ending journey for that matter too. SEO is constantly changing and search engines are forever evolving. As a result, the way SEO works steadily shifts.

12 Elements of that make up what is SEO

We work around best practices that fall into these 12 components. Combining these could help create an effective SEO flight plan than takes you from a small amount of web traffic to the traffic of your dreams. For example, a Google Answer Box, aka ‘position zero’ is a gold mine for acquiring organic search sessions.

Simply, you cannot invest massively in one area and not at all in another. You won’t get results without focusing on the right keywords and you won’t get results with a technically poor site. Google likes to rank optimise, quality content that is quick to load. Combine that with strong internal linking and outranking competitors, and organic growth could be on the horizon.

Why You Need To Be Search Engine Friendly

It is all about being seen in search results. If you can not be found, you cannot gain traffic or grow. The more search engine friendly your site is, the better placed you are to start reaching for the stars.

What is SEO? It really is a key ingredient in the marketing mix. When striving to be as Google-friendly as possible, you could start to see:

  • Long term growth
  • Uptick in KPIs such as sessions and revenue
  • Increased brand awareness
  • Unlock new audiences
  • Gain a larger backlink profile

In the digital world that we live in today, and such easy access to internet, there is so much at our fingertips. Finding that next recipe, information for a project, or the pair of shoes you have been after your entire life, search engine optimisation can present endless opportunities. For webshops and ecommerce ventures, harnessing SEO in this increasingly competitive universe could very well be the key to a successful future.

5 Reasons Why You Need To Invest In SEO

If you are now considering whether you need to be online, then you are very late to the party. Not all is lost however. SEO is the tortoise in this race and we all know what happened to the hare.

  1. Consumer behaviour is shifting online
  2. Online shopping is replacing offline shopping
  3. New customers are coming on board
  4. Ecommerce is becoming the new normal
  5. SEO is longterm

Should you need convincing further, you can check out why you need to invest in SEO for the full insight. Other brands and the competition are all gearing up to escape gravity. Don’t be left behind.

Escaping Gravity: Your Next SEO Consultants

Escaping Gravity is a leading SEO consultancy which specialises in getting challenger brands to the top of Google. Founded by two marketing experts, who, in 1999 co-founded, grew and exited one of the UK’s first digital marketing agencies. Our team collectively have over 25 years of experience in SEO. From crowdfunding success stories to startups looking to shake up their industry, we are confident in delivering results. With an affinity to work with those in competitive verticals, we consistently take our clients KPIs further into orbit.