Page Load Speed is one of Google’s important metrics to determine the ranking of a page. There are a number of factors that will impact the site load speed, including the domain resolution, load-ing of third party tags and image/video loading.
As a rule of thumb, we should aim for a load time in under two seconds (or quicker than our competitors!).
Images and video content are some of the largest contributors to page size and load time. In this guide, we share some considerations for optimising images.