We are proud to be shortlisted in 4 categories at this year’s European Search Awards.
The European Search Awards reward and celebrate the very best companies and people working in PPC, SEO, and Content Marketing across a variety of business sectors, in a shifting digital landscape which inspires innovation, creativity and connectivity.
This year three of our client projects have been shortlisted in very different categories.
Monica Vinader – How SEO Became the Gold Standard
Best use of Search – Retail: Small
Monica Vinader celebrates women by making them feel individual and confident every day. Because luxury is a feeling no longer defined by expense or exclusivity, but by expression and exceptional quality of craftsmanship. Monica designs jewellery that empowers, uplifts and endures using only recycled gold vermeil, sterling silver and sustainably sourced natural gemstones, diamonds and pearls.
Last year our work ‘Gold Rush for Black Friday’ was shortlisted in the Drum Search Awards highlighting our work to increase visibility and sales from organic search around Black Friday 2020, at a time when physical retail stores were in lockdown.
This year, our campaign worked to further increase the visibility of Monica Vinader product ranges against a defined basket of non-brand terms including gold keywords, bracelets, earrings, necklaces, rings in time for Black Friday and into Christmas, and to increase the number of new customers (their most important metric) into the business from non-branded organic search.
Our strategy delivered incredible YoY growth against all of the client’s core goals. Monica Vinader now dominate commercial gold jewellery terms taking the domain from average position of page 4 on target gold product terms to an average position of 1-3.
Of our latest success, Monica Vinader’s Head of Acquisition said,
“Escaping Gravity has led our SEO strategy for 18 months and we’ve seen incredible improvements in rankings for our target keywords over that period, which has been reflected in strong commercial performance from SEO. Escaping Gravity has led our strategy through staying at the forefront of the industry, which has led to Google algorithm updates only having positive impacts upon our performance. From having limited SEO visibility when we began working with Escaping Gravity, we now have a very strong presence across our target keyword themes being reflected in strong SEO revenue growth year on year.”
Curlsmith – Introducing the Curl Academy
Best Use of Content Marketing – Small
Curlsmith make hair products with all the ingredients curls love, and none of the stuff they hate. They believe curls don’t have to be complicated, and are on a mission to take the guesswork out of curly hair care.
In support the of brand mission, our objective was to increase the traffic and revenue from organic search and grow a new audience to reduce a reliance on brand search. We sought to increase the SERPs market share of non-brand keywords for key themes against a defined basket of terms such as wavy hair, co-wash, porosity in order to drive more visibility, traffic and sales from organic search.
“Organic search has hit new heights with Escaping Gravity’s SEO strategy. Since the introduction of the Curl Academy in January 2021, the SEO-focused content delivered significant growth soon after launch. The continuous optimisation that we and Escaping Gravity implement sees editorial lead the way for KPIs every single month, becoming some of our most important pages for acquiring new traffic, growing traffic, as well as generating revenue from a focused content strategy.” Angus Jenkins – E-Commerce Director, Curlsmith
Argyll – Time to Get Dressed
Best Use of Search B2B – Small
Argyll provide businesses with exceptional workspaces and service in London’s most prestigious locations. Now with over 30 properties in the capital, we seek to continually exceed our customers expectations with best-in-class office space and personal service.
As London lockdowns eased, Argyll needed to reconnect with an audience looking for serviced offices across London. Working closely with the Argyll team we created a revised SEO strategy that supported both the immediate demand for office space and connected with new considerations for choosing office locations. With a dedicated ‘search-first’ focus, we created location hubs to match growing demand, like offices near cycle routes and offices with showers.
Of our work together, Argyll COO Emily Smith said, “Escaping Gravity has delivered a robust SEO strategy that has kept Argyll visible during these uncertain times.Since our partnership started in summer 2020, the team have helped not only with content but also strengthening many technical aspects of the website. They are always on hand to provide proactive suggestions and guidance, including supporting a smooth website migration as our brand evolved.Organic Search is an integral part of our overall marketing strategy, and we are pleased to have a trusted partner in Escaping gravity.”
Best Small SEO Agency
To be listed as one of the best small SEO agencies in Europe is an enormous honour, and testament to the work our teams have delivered and the partnerships our clients forge. We know there is a long way from being a finalist to award winning, but we will enjoy this next stage on our trajectory of growth to Escaping Gravity!
Thank you to our clients for trusting us with their SEO Strategies.