Green Signals for Google?

Green Searching

Could we see a company’s green credentials become a search ranking factor in the future? Earlier this month, Google announced plans to help consumers make greener decisions, starting with travel/flights and electronic appliances. For travel, Google has created a dedicated team with the express intent of helping consumers find greener travel ideas, … we’ve created […]

Get Ready for Black Friday 2021


As we head into Autumn our thoughts turn to Black Friday 2021. With less than 90 days* before Black Friday signals the major shopping season, we recommend clients start to consider their SEO plans.We know it will take a good few weeks to create dedicated content around Black Friday and more time to get that content indexed […]

How SEO & Influencer Marketing Go Hand-in-Hand

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Influencer marketing has boomed as the digital landscape has shifted in recent years. The rise of social influencers, popular bloggers, podcasters & producers means the world is not shy of content. What we see is that this shift goes hand-in-hand with SEO content. That means there are plenty of benefits to be had… What are […]

Drum Award Nomination for Monica Vinader

The Drum Awards Search Finalist 2021 logo

Escaping Gravity Nominated for The Drum Search Awards 2021 We’re delighted to announce that Escaping Gravity is a finalist in the 2021 The Drum Search Awards for our work with Monica Vinader. As a Challenger SEO Consultancy it’s great to see our name up there against well established and impressive agencies. What are The Drum […]

How Important Are Backlinks For SEO in 2021?

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Backlinks and SEO go hand-in-hand. After all, it is a tactic adopted by agencies, in-house marketers, and freelancers all over the globe. Yet, it remains one of the most time-consuming, and often unrewarding processes. We still see Google, and tools denote the value of backlinks. More so, we are here to outline the importance of […]

What industries need seo the most?

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Nearly every type of business can benefit from search engine optimization (SEO). Like any other form of marketing it will depend on the level of investment you put in, and the level of return you can get back out. 2020 has already shown us that high organic placements can deliver unprecedented brand awareness and traffic […]

Can SEO results be guaranteed?

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Results from SEO cannot be guaranteed and should not be guaranteed. Success with SEO comes from adopting the right SEO strategy, choosing the right keywords and managing all of the elements that impact site optimisation from backlinks to site speed. With the right team and strategy results can be tracked and achieved. SEO has the […]

What is the difference between White Hat and Black Hat SEO?

Black & white caps

White hat and black hat SEO are terms used all the time within organic search conversations so it’s important to know what they mean. SEO refers to search engine optimisation and is the process of achieving rankings within search engines like Google.  What is White Hat SEO? White hat SEO is essentially search engine optimisation techniques and practices […]

What is SEO?

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SEO is a gateway to digital growth. Do you want more ecommerce revenue? SEO is key. After more blog traffic? SEO is vital. Would you like to appear on the first page of Google? SEO is essential. Done properly, then your domain performance could be nudged into hyperspeed. But, what is SEO? It is one […]

What is a Challenger Brand?

Brand logo

A Challenger Brand is a brand that provides a product or service that exceeds traditional expectations for their industry – whether that be product or service based. The brand will also have a determined and focused mindset on goals above that of normal resource. They are not a market-leader, but their determined attitude sets them […]