About Us

We are a Global SEO Consultancy for Challenger Brands.

Escaping Gravity (EG) is an SEO Consultancy co-founded by Jamie Riddell and Katherine Riddell. Working exclusively on global SEO for challenger brands, Escaping Gravity is the third startup from the successful entrepreneurs. 

Our small team consists of digital marketing and SEO veterans, writers, creators, YouTubers and all round experts in SEO consultancy. We have vast experience with WordPress, Magento and Shopify SEO.

SEO for retail platforms



Press coverage of our first SEO offerOur first company, Cheeze was one of the first dedicated UK digital marketing agencies. Formed in 1999 with a £5,000 overdraft the pair grew the agency to a £12m exit in 2007 without external investment. Much of their work focused on profitable SEM campaigns with a dedicated SEO offering launched in October 2000.

SEO clients included AXA, Monarch Airlines, Budget Car Rental, Fred. Olsen Cruise Lines and HCG.

Before Google Analytics bought Urchin to provide traffic attribution, the Cheeze team devised and built SETA – Search Engine Tracking to Acquisition, a tool that allowed clients to identify impressions, clicks and revenue generated purely from organic search.

SEO in Tech Track 100

Katherine and Jamie 2005

SEO remained a core part of the agency’s growth. In 2005 the agency was recognised in the Sunday Times Tech Track 100 for profit growth and again the following year.

In 2019 we identified a large gap in digital marketing strategies for many brands. A focus on paid search, social media and low cost display ads left many brands without an organic search strategy in place. 

Escaping Gravity was launched to fill that gap.